Available · --:--, New York
Available · --:--, New York
Market Intelligence Relay
Kudare is an independent strategic practice that builds the intelligence and decision systems senior leaders lean on when the wrong call gets expensive. We’ll spin up your custom Market Intelligence Relay, so every week you see what’s moving in your market and what your teams should do about it.
Booking in August.
A standing weekly brief on your competitive and cultural landscape, designed and edited by me, delivered stakeholder-ready.
start your relaywhat you get
your weekly brief
the five things that moved, the one signal that matters most, the story tying them together, and what to do.
implications, by team
sorted for product, marketing, and strategy, so it reaches the people who act on it.
a compounding archive
every brief kept and searchable, so the slow shifts a one-off study would miss show up over time.
$3,750/mo
plus $6,000
once to set it up.
One flat price, whatever the size of your team.
Your market throws off more in a week than anyone on your team has time to make sense of.
the news piled up and nobody turned it into a decision.
A channel of forwarded links isn’t intelligence. This is: every week, the few things that actually moved and what your teams should do with them.
our solution
here’s exactly what lands, every week.
deliverable 01
One short brief, four parts. Built to be read in 5 minutes on a Wednesday, not filed away to gather dust with everything else.
deliverable 02
Every brief ends sorted for the teams that act on it. Product, marketing, and strategy each get their line: what to build, what to say, what to watch.
deliverable 03
Every brief kept and searchable. The relay remembers, so a competitor’s multiple moves add up to a strategy, not a slew of unconnected headlines.
how it’s built
Nothing hidden. Every relay is built for one brand, tuned to your competitors, your segments, and the sources and documents you hand over, then run the same way every week.
Everything your market threw off this week: competitor and pricing moves, channel shifts, analyst and press coverage, the conversation your buyers are in. Pulled from the open web and the sources you handed over at setup.
Each works the week from a different angle, running on its own, so a loud competitive story can’t bury a subtler cultural one. A contrarian pass argues the other side of whatever looks obvious.
A fact-check between the analysis and your brief. Every claim gets traced to a source; anything unverified, misdated, or made up is held back before it reaches you.
I set the lenses and sources at the start, then work through the assembled brief every week: cutting what doesn’t matter, sharpening the insights, and making sure the recos for each team are ones I’d put my name to. The relay system gathers and drafts, and I’ll be the one deciding what’s worth your attention and what it means.
Your most important read of the week, in your inbox or wherever else you need it delivered.
onboarding
you
we kickoff
We train what it watches: your competitors, your segments, and the decisions it’s meant to feed.
45 min from you
me
I build & calibrate
I build it to your brand and run a first brief, so we tune it before it goes live.
every week
the machine
the relay runs
The pipeline runs your market past the whole synthetic analyst team, start to finish.
nothing from you
me
I edit & augment
I QA the sourcing and shape it into a brief with a point of view, not an auto-summary.
you
it lands wednesday
One short brief in your inbox, sorted by team, ready to act on.
~15 min from you
every month
you
we check-in
A monthly call to retune what it watches as your priorities move.
30 min from you
me
I adjust the frame
New competitor, new segment, new question: the brief follows where your market goes.
One short read a week, in four parts: the five things that moved in your market, the one signal that matters most, the story tying the week together, and the implications sorted for your product, marketing, and strategy teams. Every brief is kept and searchable, so the record builds week over week.
Weekly, delivered stakeholder-ready. Setup is a kickoff plus a first calibration week; after that it just lands, and your side is about 15 minutes to read it.
$3,750 a month, plus $6,000 once to stand it up. No lock-in past the month you're in.
A team of synthetic analysts does the legwork, running your week past every lens. I design that frame for your brand, and I edit every brief before it goes out. You get the breadth of the whole team and the judgment of one strategist steering it. Not an auto-generated summary, and not a junior's first draft.
A tool gives you a feed and some alerts. It can't tell you which of the week's fifty things is the one that matters, or what your team should do about it. It's also not real-time by design: a live feed you never open loses to a short brief you actually read on Wednesday. The judgment is the whole product.
Yes, and it's sharper when it does. At kickoff you hand over whatever helps: your positioning, your competitor list, past research, internal docs, the data you already track. It works from that context plus the open market, so the brief is grounded in how your business actually sees itself, not just what's public.
By default it's an email every Wednesday, to whatever distribution you set, and you manage that list. If your team would rather get it another way, most formats are on the table as a paid add-on: a Slack post, an infographic, even a short generated podcast. Prefer it to come from you to your internal list, or want to sit in as a reviewer before it goes out? We set either up at kickoff.
Some weeks the honest headline is “nothing moved that changes your decisions,” and knowing that clearly is worth having. Most weeks there's more happening in your market than your quarterly reporting ever surfaces. The brief tells you what's signal and what's noise.
No. The pipeline is mine to run. Your side is the kickoff, about 15 minutes a week to read it, and a monthly check-in to retune what it watches.
You could. That's the Installed option: I build it to your brand and hand it over with a runbook for your team to run. You get the system I designed, but not my weekly read on it, which for most teams is the reason to have it. If that's the direction you're leaning, let's scope it together on a call.
start here
$3,750/mo
$6,000 once to set it up. Your market made sense of, in your inbox every Wednesday.
Booking in August.