Available · --:--, New York
Available · --:--, New York
Buyer Motivation Debrief
Kudare is an independent strategic practice, built to replace assumptions about customers with evidence. The Buyer Motivation Debrief does exactly that for one question: why your customers really buy.
Booking in August.
A focused study with 15 recent buyers on why they chose you, written up as one page you can act on.
book your debriefwhat you get
the one-pager
nuanced motivations, verbatim evidence, and the implications, all on a single page.
direct access to me
a direct line to me from kickoff through walkthrough, not a hand-off to a junior researcher you never meet.
the raw material
every recording and transcript, so you can hear it in your customers' own words, not just my interpretation.
$9,500
one flat price.
no tiers, no surprises.
unless your buyers are B2B, who run a little pricier to get on a call: $16,000.
Ask in any of your company’s Slack channels why customers pick your brand, and you’ll get at least a dozen different hunches.
everyone’s got a theory, but when’s the last time anyone asked your customers?
A checkbox in a post-purchase survey won’t get you there. What will is real conversations with people who chose you, and a nuanced picture of what drove that decision.
our solution
here’s exactly what you get.
deliverable 01
One page, not a forty-slide deck nobody opens. Nuanced but concise. And actionable (duh).
deliverable 02
Real conversations with fifteen buyers who’ve chosen your brand. Every recording and transcript is yours.
deliverable 03
Forty-five minutes to walk through the finding together, live. Bring your team and let’s unpack it.
pre-work
your side
A few questions about your business, your buyers, and the decision on the table.
15 min from you
my side
I turn it into a plan
Your answers plus my own homework become the interview guide and the recruitment parameters.
Week 1: setup & interviews
Monday
kickoff call
We align on the decision at stake and which buyers to speak with.
45 min with you
Tuesday
interview design
I build the discussion guide, structured to surface honest motivations.
Wednesday
buyer recruitment
I source and screen fifteen of your recent buyers.
Thursday
fieldwork begins
In-depth interviews get underway.
Friday
fieldwork continues
Conversations continue through the weekend.
Week 2: synthesis & walkthrough
Monday
fieldwork closes
The final interviews are completed.
Tuesday
interview analysis
Every transcript is reviewed and coded.
Wednesday
finding synthesis
Findings take shape: motivations, evidence, implications.
Thursday
final review
The findings are pressure-tested and tightened.
Friday
walkthrough call
We review the findings together, and you receive every asset.
45 min with you
One page with the finding: the nuanced motivations behind the choice, the verbatim evidence under them, and the implications for your decision. Plus every interview recording and transcript, and a live walkthrough with your team.
Two weeks, plus a short intake form up front. The schedule above breaks it down day by day.
$9,500 flat for consumer buyers. B2B buyers cost more to recruit, so those run $16,000. No surprises either way.
No. You get the why and the story, not a number you can project to your whole base. If you need that, then let's scope that work together separately.
No. This is the people who just chose you. The ones who didn't, or who left, is a different study; if that's the one you need, let's scope it together.
No. I find your customers, write the questions, and run the conversations. Your whole job is two short calls.
I write every question and go through every transcript myself, and sit in live when a conversation needs it. The interviews run on an AI moderator from my script. That's how fifteen deep ones take days, not weeks. You're hiring the questions and the judgment. That part is me.
You could point a tool at your list. The tool isn't the hard part. The hard part is asking without leading, knowing which answer is real and which is a customer being polite, and finding the one pattern that moves your decision. If it were a weekend's work, you'd have the answer already.
Your call. Hand me your customer list and I'll use it. Or I'll recruit real buyers of your brand from a research panel, screened to people who bought you in the last three months, with checks to catch anyone gaming the screener. Either way, recruiting isn't your job.
For a clear direction, yes. The patterns that matter repeat well before fifteen. It's not a representative sample and I won't pretend it is. Enough to know what's driving choice, not to put a percentage in a board deck.
start here
$9,500
One flat price. A straight answer to why your customers actually choose you.
Booking in August.