Available · --:--, New York
Independent consulting practice
Stop guessing on the tough stuff.We build the intelligence and decision systems senior leaders lean on when the wrong call gets expensive.
Kudare is me.
I’ve spent 15 years untangling audiences to find what animates them, and building the systems that turn it into decisions; B2C & B2B, in-house & agencies, startups & globally matrixed holdcos. Most recently I’ve worked closely with YouTube’s Culture & Trends team, a top streaming platform’s metadata and lyrics orgs, Wikimedia’s amazing brand folks, and a challenger MVNO brand’s innovation lab.
Small is deliberate. The person you hire is the person who does the work, and your problem never gets stuck in a queue behind some “priority” client. No minimums, quick ramp-up, no account managers filtering communications, no overhead in the invoice, no pre-existing framework I’m paid to push. You get senior judgment directly and fast, nimble enough to come up with novel solutions that really work for you.
Kurt David Reckziegel
what we believe
The “average” customer is a shared fiction the whole industry leans on. Real people are messier than that, and the good stuff lives somewhere in that beautiful tangle. Count on us to pull on more than a few threads.
It’s too easy to shy away from evidence that points somewhere uncomfortable. Discomfort is often the place that needs to be leaned into most, especially if you’re looking to break through rather than blend in.
Most intelligence partners hyperfixate on well-executed research and a beautifully designed deck. Important stuff, of course, but we don’t stop there. We measure ourselves on what gets decided, not on what gets delivered.
what we do
Perpetual intelligence systems to keep your finger on the pulse and drip you decision-worthy insight. It doesn’t switch off when a project ends. We run it, or build it and hand it to your team.
Methodologies that turn a recurring strategic question into a repeatable answer. We’ll find and formalize the desire path of your decision-making. Built for you, and yours to keep.
Pointed one-shot intelligence for pivotal moments, timed to be in sync with the decisions they inform. A landscape, an opportunity, a risk, a perception you're struggling to reconcile. See it clearly.
work we’ve done
The work runs from multi-agent AI intelligence systems and competitive landscapes to voice-of-customer research, segmentation, positioning, and GTM strategy, for teams across luxury, fintech, telecom, DTC, venture capital, B2B services, non-profit, and others.
perspicacity
Essays, interviews, and observations on consumer culture, the craft of reading people well, and informed decision-making.
Read it all on Substack →Bonjour, fun fact: je suis bilingue. In other news, I’m in the midst of running my new Market Intelligence Relay on goodr (they’re not a client and don’t know I’m doing this) for…
Hi welcome hello, Writing this between interviewing with parents of young kids, exploring the role of Whatsapp in cricket fandom, and updating my github profile. I’m available to…
Yeah, it’s been 4 years since my last issue. Which is a funny gap for a guy whose whole essay this month is about following your work through to the end. Anyway, welcome back.…
start a conversation
Tell me the decision in front of you. I read every note myself and reply within two working days. No account manager, no handoff, all me.