Available · --:--, New York
Available · --:--, New York
Audience Debrief
Kudare is an independent consulting practice, built to replace assumptions about people with evidence. The Audience Debrief does exactly that for one question: why your audience really chose you.
Booking in September.
A focused study with 15 people who recently chose you, on why they did, written up as one page you can act on.
book your debriefwhat you get
the one-pager
nuanced motivations, verbatim evidence, and the implications, all on a single page.
the raw material
all fifteen recordings and transcripts, so you can hear it in their own words, not just my interpretation.
direct access to me
a direct line from kickoff through the live walkthrough, not a hand-off to a junior researcher you never meet.
$9,500
one flat price.
no tiers, no surprises.
unless your audience is professional or B2B, who run a little pricier to reach: $16,000.
Ask in any of your company’s Slack channels why people pick you, and you’ll get at least a dozen different hunches.
everyone’s got a theory, but when’s the last time anyone asked them?
A checkbox in a satisfaction survey won’t get you there. What will is real conversations with the people who chose you, and a nuanced picture of what drove that decision.
our solution
here’s exactly what you get.
deliverable 01
One page, not a forty-slide deck nobody opens. Nuanced but concise. And actionable (duh).
deliverable 02
Real conversations with fifteen people who chose you. Every recording and transcript is yours.
deliverable 03
Forty-five minutes to walk through the finding together, live. Bring your team and let’s unpack it.
pre-work
your side
A few questions about your business, your audience, and the decision on the table.
15 min from you
my side
I turn it into a plan
Your answers plus my own homework become the interview guide and the recruitment parameters.
Week 1: setup & interviews
Monday
kickoff call
We align on the decision at stake and which of your people to speak with.
45 min with you
Tuesday
interview design
I build the discussion guide, structured to surface honest motivations.
Wednesday
recruiting your people
I source and screen fifteen people who recently chose you.
Thursday
fieldwork begins
In-depth interviews get underway.
Friday
fieldwork continues
Conversations continue through the weekend.
Week 2: synthesis & walkthrough
Monday
fieldwork closes
The final interviews are completed.
Tuesday
interview analysis
Every transcript is reviewed and coded.
Wednesday
finding synthesis
Findings take shape: motivations, evidence, implications.
Thursday
final review
The findings are pressure-tested and tightened.
Friday
walkthrough call
We review the findings together, and you receive every asset.
45 min with you
One page with the finding: the nuanced motivations behind the choice, the verbatim evidence under them, and the implications for your decision. Plus every interview recording and transcript, and a live walkthrough with your team.
Two weeks, plus a short intake form up front. The schedule above breaks it down day by day.
$9,500 flat for consumer audiences. Professional and B2B audiences cost more to reach, so those run $16,000. No surprises either way.
No. It works for anyone who chose you and could have chosen otherwise. Customers who bought, members who joined, fans who follow a team, users who picked your platform over another, donors who gave. The question is the same one every time: why this, why now, what almost stopped you.
No. You get the why and the story, not a number you can project to your whole base. If you need that, then let's scope that work together separately.
No. This is the people who just did. The ones who didn't, or who left, is a different study; if that's the one you need, let's scope it together.
No. I find your people, write the questions, and run the conversations. Your whole job is two short calls.
I write every question and go through every transcript myself, and sit in live when a conversation needs it. The interviews run on an AI moderator from my script. That's how fifteen deep ones take days, not weeks. You're hiring the questions and the judgment. That part is me.
Some teams do. What decides whether it works is the guide and the reading: questions that get past the first answer people give, and someone with the time to sit with all fifteen conversations until the pattern is actually visible. Squeezed in between other work, it tends to produce a summary rather than a finding.
Your call. Hand me your list and I'll use it. Or I'll recruit from a research panel, screened to people who chose you in the last three months, with checks to catch anyone gaming the screener. Either way, recruiting doesn't need to be your job.
Yes. Fifteen conversations get you the reasons and the thinking behind them. They don't get you what share of your audience holds each one. Reasons repeat early. By the eighth or ninth conversation you're hearing the same ones in different words, and the rest is where the nuance underneath them starts to show.
start here
$9,500
One flat price. A straight answer to why people actually choose you.
Booking in September.